Economic Impact of Overnight Visitors

In 2015, Miami sold a record 14.4 million hotel room nights. Overnight visitors spent a record $24.4 billion in direct expenditures in Greater Miami and the Beaches, an increase of 2.3% over 2014. The increase was reflected across all tourism categories The primary expenditure increases were in Meals, Transportation and Entertainment, driven largely by international visitors, who accounted for 61% of total spending. The average daily expenditure per visitor was $272.84, with the average expenditure per person per visit exceeding $1,574. Applying the industry accepted multiplier of 1.5, the total direct and indirect benefit to the Greater Miami economy equalled $36.6 billion.

(Greater Miami and the Beaches 2015 Visitor Industry Overview)


TYPE OF EXPENDITURE
2013 2014 2015 %CHANGE
Lodging $152.71 $159.21 $158.50 -0.4%
AllMeals $105.56 $108.30 $119.08 10%
Transportation $32.09 $35.25 $37.98 7.7%
Entertainment $62.38 $61.25 $69.05 12.7%
Shopping $166.32 $167.00 $169.25 1.3%
Avg. Daily $Per Party $519.06 $531.01 $553.86 4.3%
Average party size 1.90 1.90 2.03 6.8%
Avg. Daily $ Per Visitor $273.19 $279.48 $272.84 -2.4%
Length of Stay (nights) 5.88 5.86 5.77 -1.5%
Total $ Per Person Per Visit $1,606.35 $1,637.75 $1574.27 -3.9%
Total Visitors 14,218 14,563.20 15496.30 6.4%
Total Overnight Visitor        
Expenditure (Billions) $22,839.14 $23,850.83 $24,395.39 2.3%